Fear is a way brands influence you. It’s a feeling induced by a perceived danger— either real or imaginary. The resulting response is anxiety, which triggers a behavioral reaction, such as fleeing, fighting, or hiding to protect yourself from the anticipated threat to your safety.
Tapping into imagination, new technology makes what used to be impossible, possible. But what most people don’t know is that tech brands have been relying on one simple, basic principle to influence you since the days of the flip phone.
Attachment is the foundation for connection, and one of the essential concepts brands use to influence you. Explore "attachment" in the short poetic piece that includes a visit to Venice Clay, a small studio pottery run by artists Gary Steinborn.
Salvation is a mystical thing that we strive for. It's not about religion, it's about being relevant and useful.Explore "salvation" in the short poetic piece that includes a visit to Cleveland Art, a progressive furniture and lighting studio located in the Arts District of DTLA.